A LOOK INTO OUR PROCESS

How we craft thoughtful, strategic, and distinct brands : from discovery to launch

Discovery & Brand Foundation

Purpose:
To understand your business at depth, your audience, your position, and your brand ambitions — so the strategy is rooted in clarity, not assumptions.

What Happens:

  • Brand Questionnaire (goals, vision, competitive landscape)

  • Stakeholder Interview + Alignment Call

  • Audience + Market Research

  • Initial brand insights summary

Deliverables:

  • Brand Snapshot + Strategic Direction

  • Core Goals and Brand Intent

Upon completion : Clients will have a clear understanding of your business ecosystem, ideal audience, and where their brand fits strategically.

Brand Strategy & Positioning

Purpose:
Build the intellectual foundation of your brand so design choices feel intentional and strategic.

What Happens:

  • Positioning Statement

  • Brand Archetype or Personality Framework

  • Value Proposition

  • Messaging pillars and tone guidance

  • Brand narrative brief

Deliverables:

  • Strategy Deck

  • Messaging Framework

Upon Completion : Clients will have a strategic blueprint that defines who they are, why they matter, and how to communicate that meaningfully.

Visual Identity Exploration

Purpose:
Experiment and refine visual concepts that align with the strategy and resonate with your audience.

What Happens:

  • Mood boards and stylistic exploration

  • Logo concept sketches

  • Initial typography + color direction

  • Design critique sessions

Deliverables:

  • 2–3 Design Directions

  • Style exploration insights

Upon Completion : Visual directions rooted in strategy, each with a rationale tied to audience perception and brand goals.

Signature Identity Design

Purpose:
To finalize and detail the chosen identity system — creating a cohesive visual language.

What Happens:

  • Final logo and lockups

  • Typography system

  • Color palette and color rules

  • Supporting graphics / brand marks

  • Design standards and usage notes

Deliverables:

  • Master Brand Identity Files

  • Brand Guidelines (visual direction + usage)

Upon Completion : A polished, distinctive, and flexible identity system ready for rollout.

Brand Touchpoints & Application

Purpose:
Ensure your identity is functional, consistent, and elevated across every client interaction.

What Happens:

  • Stationery (business cards, letterheads)

  • Social templates

  • Website look and feel

  • Print collateral

  • Packaging concepts

Deliverables (example):

  • Digital brand asset library

  • Production-ready files

  • Implementation guidelines

Upon Completion : A brand that feels coherent and premium wherever it appears.

Brand Launch & Support

Purpose:
Help you introduce your brand with confidence, strategically

What Happens:

  • Launch strategy session

  • Messaging rollout guidance

  • Site guidance + SEO basics

  • Template training (if applicable)

Deliverables:

  • Launch checklist

  • Brand assets organized + delivered

  • Post-launch support window

Upon Completion : A smooth launch that feels intentional and mobilizes your audience.